For product marketers working with AI
Discover, capture, and refresh competitor website research for the AI you already use. Make your next positioning decision with sources you can check.
The pages you don’t know you’re missing
You ask your AI to research a competitor. It finds some pages and gives you a convincing answer. But which important pages did it miss?
Those gaps are hard to spot in a finished analysis. PMM Tools helps you build a broader, reviewable collection of competitor pages before drawing conclusions.
One missed page could change the picture
A capability you thought was your differentiator.
How they sell against you.
A different picture of who they serve.
Choose a page, inspect its capture, and see the source material your AI receives. This interactive illustration uses a fictional company.
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Start with a competitor’s website. PMM Tools uses its sitemaps and navigation to find pages, then helps filter and organize them for competitive research. Review the collection, add useful pages, and exclude what doesn’t belong.
Discover · review · curate
Captured pages include readable text, a screenshot, the original URL, and a capture date. When a finding matters, you and your AI can return to the evidence and see what the competitor published when the page was captured.
Text · screenshot · source · date
Return to the same competitor collection for your next analysis. Refresh captured pages on demand, or schedule refreshes on an eligible plan. Your page selections carry forward, and capture dates show how recent the evidence is.
Build once · refresh · revisit
Your differentiation depends on the alternatives your buyers see. Bring competitor website research into the AI conversation where you’re working on your own positioning, messaging, and product story.
A question for your AI
Bring your positioning document and your competitor’s captured pages into the same conversation.
Compare this competitor’s captured product and comparison pages with our positioning document. Where do our claims overlap? Where might we have a meaningful difference? Cite the source pages and capture dates, and flag what we still need to verify.
As you refresh the research, revisit these questions with newer evidence.
When a new name comes up
A new name comes up in a sales call or a leadership meeting. You need to work out whether it matters—and what deserves a closer look.
Build a collection of its relevant website pages, then ask your AI to compare that research with your own product and market context. Assess its stated capabilities, examine its messaging, and decide whether it deserves ongoing attention.
Keep the collection for the next question. You’ve already done the groundwork.
Working with your AI
Connect a supported AI assistant through MCP, the connection that lets it read your PMM Tools research. Your assistant can retrieve captured pages and help manage the collection from your conversation.
Add your own product knowledge, customer insights, sales evidence, and positioning. Your AI can use those inputs together to make the analysis specific to your company.
You can also review the research in the app or download the files.
Connect your AIBefore you start
What the research includes, how it stays current, and where your own judgment comes in.
Start with a competitor’s website. Build a collection you can inspect, bring it into your AI workflow, and keep it useful for the next decision.
