A collection across the site
Sitemaps and site navigation help discover the pages behind a competitor’s product story. Review what belongs, add useful pages, and exclude the distractions.
For product marketers working with AI
Give your AI the competitor research it’s missing.
Discover, capture, and refresh competitor website research for the AI you already use. Make your next positioning decision with sources you can check.
One domain. A collection you can work with.
Build the source material once. Use it to understand a new competitor today, and revisit your positioning tomorrow.
From a website to research you can use
Illustration · fictional company and counts · time compressed
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New competitororbit.example
Start with the competitor’s website.
Build a collection across the site, ready for more than one question.
This walkthrough is an illustration. No website is submitted.
Systematic collection. Sources you can inspect. Research you can return to.
Evidence you can inspect
Captured text and screenshots keep the original URL and capture date. Go back to what the competitor actually published when a claim matters.
Research you can return to
Your selections carry forward. Refresh on demand or on your plan’s schedule, then use the latest successful captures for your next question.
Coverage depends on the site and your plan. Review the collection to see what was captured and what still needs attention.
Your AI can’t analyze a page it never finds.
A convincing answer can still rest on an incomplete picture. An important product, comparison, or pricing page may never enter the conversation.
PMM Tools builds a reviewable collection across the website, instead of gathering pages for only the question you asked. You can see the sources and the gaps before drawing conclusions.
Product pages
A capability that challenges your differentiator.
Comparison pages
How they frame the alternatives your buyers see.
Pricing pages
A different picture of who they serve.
Put your positioning up against what competitors actually say.
Bring the collection into the AI conversation where you’re working on your own product, messaging, and market context.
Find the language everyone is using.
Bring your positioning document and your competitor’s captured pages into the same conversation.
Compare this competitor’s captured product and comparison pages with our positioning document. Where do our claims overlap? Where might we have a meaningful difference? Cite the source pages and capture dates, and flag what we still need to verify.
Keep the groundwork. Move on to the better questions.
A new name in a sales call. A change to their pricing. A positioning review next month. Return to the same collection, refresh the evidence, and keep your attention on what it means for your company.
Read captured pages in the app, download the files, or connect your AI through MCP. Your own product knowledge and customer insight stay part of the analysis.
Explore AI connectionsBefore you get started.
What the research includes, how it stays current, and where your judgment comes in.
Build from evidence
Give your next positioning decision better research.
Start with a competitor’s website. Leave the page gathering to PMM Tools, and bring the evidence into the work that needs you.